Coub was founded in 2012 by Anton and Igor Gladkoborodov and developer Mikhail Tabunov. The name "Coub" comes from Cobb, the protagonist of the film Inception. In June 2013, Coub raised $1 million in additional funding from venture capital firms Brothers Ventures and Phenomen Ventures, and announced plans to open a U.S. office. The iOS app was launched in December 2013 and included the ability to record and upload a "coub" directly from an iPhone camera, as well as filters similar to those on Instagram. As of April 2014, over 400,000 videos, or "coubs" have been created. In July 2014 Coub raised $2.5 million from Vaizra Investments, a fund founded by Lev Leviev and Vyacheslav Mirilashvili, the founders of VK.com, Russia's major Facebook competitor.